As competition gets fierce and technologies get more sophisticated, it is predicted that by 2020 customer experience will overtake price and product as the key brand differentiator. But what are the key attributes to a robust experience? And how does that feed into organization's business and user experience strategy?
In this session, Dharmesh Mistry will share the fundamentals of building a robust customer experience (CX) and its symbiotic relationship with usability and user experience (UX).